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LOCATION POSSIBLE LOCATIONS FOR SNOW BALLS SALES OUTLETS: 1. Parking lots of shopping malls, department stores or supermarkets are hot and create impulse sales for snow balls that may have been lost inside the air-conditioned facility. Parents who have denied their children expensive purchases inside the shopping mall may treat the same children to a snow bail upon leaving. The children are exposed to the possibility of a snow ball before and after the shopping mall experience. The parents will also be your customers after they sample their children's snow balls. Lease or rent payments for space in these parking lots are sometimes negotiated so that the payments are reduced during the winter season while the snow-balls sales outlet is closed. 2. Locations across the street from shopping malls. department stores or supermarkets will benefit from the advantages of these high traffic areas. Pedestrian access and parking are important considerations for such a location. 3. Inside shopping malls. department stores or supermarkets are high traffic areas suitable for snowballs sales. 4. Highway locations with ample parking and some neighborhood access are desirable. 5. Fast food outlets can also sell snow balls as an additional item. 6. Parks and tourist areas produce customer interest in the novelty of a snow ball. 7. Concession Trailers can also sell snow-balls. It is best to have the mobile concession trailers conduct regular hours at specific locations rather than roam the streets. Direct current 12 volt motors are available to power the Southern Snow Machine with a 12 volt deep cycle marine battery. 8. Neighborhood snow ball sales outlets create sales quickly that peak at an early date during the season. 9. Special events sometimes provide high volume sales. The most successful events for snow ball sales are food festivals and any hot day events such as race tracks and rodeos. The earlier above mentioned locations seem to be more desirable than the later. Ample parking and access is always important. There is no guaranteed successful location. Each site needs to be considered for its advantages as well as its disadvantages. There are some special event snow ball sales outlets that sell as many snow balls in one week as some prime locations sell all summer. Location is one of your most important decisions when starting a new business.
Signs are your first step. The more signs and the bigger and more colorful the better. Colorful triangle pennants strung above the snow ball outlet will draw customers. A day of free snow-balls will certainly draw crowds. Your cost on 100 eight ounce snowballs will be under $15.00. Kids are your first customers. As the parents sample the kids snow balls your customers will be composed of half kids and half adults. Circulars distributed through neighborhoods, office buildings and parking lots will create customers. lf you are creating a new service for a community, you may have a story eligible for free publicity through local newspaper articles. |
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